GLAR Guiding Principles

GLAR represents over 12,750 REALTOR® and AFFILIATE Members in the cities of Beverly Hills, Culver City, Los Angeles, Santa Monica, West Hollywood, and unincorporated areas of Los Angeles County. REALTOR® members set themselves apart and above thousands of other real estate licensees who are outside of organized real estate and who do not benefit from the strong positioning of a leadership organization.

OUR MISSION

The mission of the Greater LA of REALTORS® is supporting the success of our members and protecting property rights.

OUR VISION

To raise the industry standard in member value, service, professionalism, innovation, and advocacy.

OUR VALUES

Gratitude

Leadership

Advocacy

Relevancy

OUR CULTURE

We lead by example

We are transparent

We listen before we act

We are results driven

We give back