COURSE OVERVIEW

This course is specifically designed to help residential real estate agents and brokers enhance their skills in pricing properties, creating comparative market analyses (CMAs), and guiding clients through the complexities of valuation.

The course begins by putting the CMA in context on the spectrum of valuation services—which also includes appraisals, automated valuation models (AVMs), and broker price opinions (BPOs). In addressing the core CMA activity of determining selling and offer prices, the course offers substantial guidance on comparables and adjustments, including using RPR® tools for these purposes.

Pricing Strategies: Mastering the CMA pays special attention to Article 11 of the REALTOR® Code of Ethics, which defines the roles and responsibilities that REALTORS® must honor and uphold as they prepare their opinions on property value and price. In addition, the course provides step-by-step guidance on how to prepare and deliver a comprehensive CMA Report, work with appraisers and appraisal reports, and how to keep one’s pricing skills up-to-date and honed.

This course is the main requirement for the Pricing Strategy Advisor (PSA) certification and is an approved elective for the Accredited Buyer’s Representative® (ABR®) designation and the Seller Representative Specialist (SRS) designation.

COURSE OBJECTIVES:

Understand the purpose and benefits of CMAs

Describe terminology of pricing and valuation

Learn the Code of Ethics as it relates to pricing

Identify appropriate comparables, and where to find information about them

Learn the role of supply and demand in pricing

Know how to adjust comparables

Identify specific challenges and special situations in making adjustments

Understand how to work with appraisers

Determine how to hone your pricing skills and practices

GO HERE to learn more about the Pricing Strategy Advisor Certification (PSA from NAR.

TO EARN THE PSA CERTIFICATION:

Complete the one-day Pricing Strategy Advisor certification course.

Complete two, one-hour webinars with the National Association of REALTORS®:

Making Adjustments

Counseling Clients Using Market Stats

Be in good standing with the National Association of REALTORS®.

Submit an application, including payment of the one-time $179 application fee to the National Association of REALTORS®.

Recordings and Exams: If applicable, exams and/or recordings will be made available the following business day after the broadcast ends before 5pm. At that point all those eligible for exams and recordings will be notified via email. Recordings are not available for CE courses or NAR Designations/Certifications. Exams will be administered by OnlineEd.com.

Please note: Purchase of this course is for use by a single person and may not be broadcast, recorded or shared by more than one individual. If you are interested in showing this course in your office, please contact C.A.R. Education at [email protected] for Broker Pricing Information.

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