Generational Marketing 101

In today’s diverse market, real estate agents must tailor their marketing strategies to different generations to maximize their impact.

From Baby Boomers looking to downsize to Millennials entering the market and Gen Z’s digital-first approach, understanding each group’s unique preferences and behaviors is crucial.

Join RETI’s Warren Dow as we break down generational marketing techniques, discuss platform-specific engagement, and provide actionable insights to help you close more deals.

This course is offered through GLAR partner, The Real Estate Technology Institute (RETI). Registration and all course correspondence and certificates are handled through RETI. We are sharing this course with you as a courtesy to help you access your member benefits.